92% Of Consumers Read Online Reviews For Local Businesses
33 percent of consumers regularly read online reviews for local businesses.
59 percent of consumers occasionally read online reviews for local businesses.
8 percent of consumers do not read online reviews.
73% Of Consumers Read Reviews On Their PC
38 percent have read online reviews for a local business on a mobile internet browser.
29 percent have read online reviews for a local business on a tablet.
73% Of Consumers Form An Opinion By Reading 1–6 Reviews
40 percent of consumers form an opinion by reading one to three reviews.
Only 13 percent need/want to read more than 10 local business reviews.
69% Of Consumers Believe That Reviews Older Than 3 Months Are No Longer Relevant
15 percent say a review must be written within two weeks to be relevant.
44 percent say a review must be written within one month to be relevant.
69 percent say a review must be written within three months to be relevant.
Only 31 percent say that reviews older than three months are relevant.
Only 13% Of Consumers Will Consider Using A Business That Has A 1- Or 2-Star Rating
If a business has a three-star rating, 57% of consumers will consider using it.
If a business has a four-star rating, then 94% of consumers will consider using it.
80% Of Consumers Trust Online Reviews As Much As Personal Recommendations
Authenticity of reviews is the most important factor causing consumers to trust reviews.