Updated August 2018 – https://developers.google.com/search/docs/data-types/speakable
There ya go. I just optimized my site for voice search. That is all there is to it!
Voice search SEO is actually very simple, though the daily-SEO-bloggers try to make it seem really complex (We understand – you are just making sure you get 2500 word quota into the page striving for the top spot in SERPs). There is no earth-shaking algorithm changes, no need to panic, and in the case you are an active search optimization client, there is nothing to do at all.
In fact, if you have been a client of mine, you know that I recommend blogging by answering any question any customer has ever asked. So your websites are already voice search optimized – if you blogged.
I just only made the headline of this post into a question. That was all! Otherwise I’m just applying established SEO techniques (but missing the 2500 words mark).
Think about it. Its all about QUESTIONS. When someone (just like you) is using a mobile device while driving and wants to search, how do they go about it? They speak a question into their mobile device. The search engine looks for the best match, just as it does for any other type of search.
Now one caveat to this simple art of voice search optimization is that the search engine is going to favor mobile friendly websites. If you haven’t got a responsive designed website (which means mobile friendly), you have got to upgrade if you want to be a player.
The rest of Voice Search Optimization is established SEO techniques and some common sense.
August, 2018 – Here is something new and a bit more substantial in this vein. https://developers.google.com/search/docs/data-types/speakable Text-to-Speech schema markup is in beta. This makes sense for some circumstances, so its worth knowing about. I thought its better to pin it to the end of this older post rather than make a new one at this time.