I recently had a chance to get the full presentation of Dealerrater’s two-tiered services. On the surface Dealerrater is a great service that makes sense. Consumers want to confirm the integrity of a dealer or find a reputable one from which to buy their next vehicle. But that does not mean this is a good service for dealers…

I have updated this post to encompass a broader perspective on 3rd Party Review Services. Read it here: Online Review Bait & Switch business model