147.9 million people in the U.S. owned smartphones (62 percent mobile market penetration) during the three months ending in September, up 4.5 percent since June. That’s 18% growth per anum. There are 330 million people in the US. Thats 45% of all people have a mobile device with which to search for your product or service.

Who cares if you don’t show up in Google Maps or Apple Maps?