Maximize your ROI with bespoke, margin-based bid optimization.
At HARTENSTINE, we realized long ago that standard ROAS targeted ad campaigns produce mediocre results. They may work for some type of business we have not encountered. What we know with certainty is that every e-commerce business operates with unique profit margins, often varying wildly from product to product. That is why we built a proprietary Google Ads bidding solution designed to give e-commerce businesses unparalleled control over their ad spend.
How It Works:
Our software integrates into your backend and ads account via the Google Ads API. Rather than relying on broad, account-level bidding strategies, our bespoke model allows clients to set target profit margins at per-product granularity.
Key Features:
- Google Ads API Integration: We securely connect to your Google Ads account to pull campaign data and set precise bids.
- Backend integration: We pulling results from your backend, where there is no loss of attribution or audience metrics.
- Targeted spend: You set individual profit margin targets per SKU, ensuring you only pay the price per click that will meet those margins.
- Bespoke Optimization Models: Our system automatically calculates the optimal bid for every auction based on your specific cost of goods sold (COGS) and custom margin targets.
- E-commerce Focused: Built specifically for the complex catalogs of modern online retailers.