#2 Search Rank Factor in SEO
Posted onHaving a clean business listings in search is considered the #2 most important search rank factor in SEO. Could your search rank be affected because you have duplicate phone number, address, business names […]
The Simple How To Measure Conversions and ROI
Posted onMeasuring your ROI and determining your advertising spend does not have to be overly complicated if you just need a back-of-napkin estimate. Here is the easiest way you can get the numbers you […]
Google Analytics Direct/Other Traffic Drop – Answered
Posted onHas your website analytics traffic suddenly dropped -80% in the Direct channel? Normally we would look for this missing traffic to show up elsewhere, but no other channel has increased proportionately. You are […]
Google Adwords Revelation 98% of Business Comes From 22 Keywords
Posted onHow would you like to cut your PPC ad spend by perhaps 90% and get the same net revenue? This is not a cheap come-on. This tsunami is ripping through the digital marketing […]
Should SEOs Put Phone Numbers in The Meta Title Tag – Answered.
Posted onI just ran into a presentation wherein the SEO analysis claimed that putting your local phone number in the meta title tag was a wasted SEO opportunity – that there are other more […]
Proximity Advertising and Geo-Fencing Technologies
Posted onA few events recently got me thinking about what might be happening in the future of local search advertising. I’m calling it “proximity advertising” because the terms “geo-fencing” and “local search” are separate […]
Can I Use One Google Search Console for Multiple Domains?
Posted onYou can Google all-day-long and you will not find a definitive answer to this question. Why is that? For clarity, here is the closest thing you’ll find on the topic https://support.google.com/webmasters/answer/34592?hl=en We are […]
The Harsh Realities of Online Commerce
Posted onIts not as though they are harsh, its just that reality may not be what you may have come to expect. This article is about your expectations vs reality in the world of […]
Who is Really Winning the Maps Game
Posted onCopilot seems to be tops for serious navigators – especially where driving and avoiding major traffic jams on the Autobahn(s) is concerned. OpenStreetMap in Europe is solid and has legs. And there are many apps spawned from OpenStreetMap, such as Locus.
Geofencing vs Hyperlocal Search Confusion
Posted onThere is a bit of confusion about Geofencing. It is a new advertising methodology after all and that newness has spawned misleading usage of the word. Many are confusing it with the act […]
