The Bot is Out There

This is a continuation of a recent post I wrote called “Artificial Intelligence for PPC Advertising is Irrational“. This is a Part 2, brought to the fore by an excellent article by Michael Every of Rabobank. “The Bot Is Out There. It Doesn’t Feel Pity, Or Remorse, Or Fear, And It Absolutely Will Not Stop … Read more

Rethinking Search Marketing

I have been asking clients and friends about how they use search engines today. The question is couched in the post-COVID revelations that Big Tech in general has skewed (censored) what we see online, and in light of the recent announcement that the Department of Justice is reportedly preparing to sue Alphabet Inc.’s Google in … Read more

Artificial Intelligence for PPC Advertising is Irrational

All things being equal, do you believe Google will benefit you more than it will benefit your competitors? Some people seem to think that Google is their friend – that it is some kind of egalitarian computer system that has no agenda. Sorry to break it to you. No! Google does what it does to … Read more