Has your website analytics traffic suddenly dropped -80% in the Direct channel? Normally we would look for this missing traffic to show up elsewhere, but no other channel has increased proportionately. You are […]
How would you like to cut your PPC ad spend by perhaps 90% and get the same net revenue? This is not a cheap come-on. This tsunami is ripping through the digital marketing […]
I just ran into a presentation wherein the SEO analysis claimed that putting your local phone number in the meta title tag was a wasted SEO opportunity – that there are other more […]
A few events recently got me thinking about what might be happening in the future of local search advertising. I’m calling it “proximity advertising” because the terms “geo-fencing” and “local search” are separate […]
You can Google all-day-long and you will not find a definitive answer to this question. Why is that? For clarity, here is the closest thing you’ll find on the topic https://support.google.com/webmasters/answer/34592?hl=en We are […]
Its not as though they are harsh, its just that reality may not be what you may have come to expect. This article is about your expectations vs reality in the world of […]
Copilot seems to be tops for serious navigators – especially where driving and avoiding major traffic jams on the Autobahn(s) is concerned. OpenStreetMap in Europe is solid and has legs. And there are many apps spawned from OpenStreetMap, such as Locus.
There is a bit of confusion about Geofencing. It is a new advertising methodology after all and that newness has spawned misleading usage of the word. Many are confusing it with the act […]
In a sentence; it is a well organized set of information made easily accessible to another computer to crawl (the bot) and index ( the search engine ). Search Engine Friendly means What […]
After a recent experience with a (3rd party/agency) PPC vendor that specializes in product-level ad campaigns, I can share some observations about these services. Product-level ads mean automatically generating long-tail keywords and corresponding […]