If you are a business owner you want to know that your SEO vendor isn’t selling you a feel-good story or you are the Enlightened SEO vendor who can explain how your work brings the greatest amount of traffic in search
Type of traffic: if you get NO traffic, what TYPE of traffic? Excuse me?
Conversion: if you get NO traffic, there is NO conversion!
Engagement: if you get NO traffic, there is no ENGAGEMENT!
What if Google’s search rank reporting is inaccurate or plain erroneous? Our research here says that it is.
Having a clean business listings in search is considered the #2 most important search rank factor in SEO. Could your search rank be affected because you have duplicate phone number, address, business names […]
Measuring your ROI and determining your advertising spend does not have to be overly complicated if you just need a back-of-napkin estimate. Here is the easiest way you can get the numbers you […]
Has your website analytics traffic suddenly dropped -80% in the Direct channel? Normally we would look for this missing traffic to show up elsewhere, but no other channel has increased proportionately. You are […]
How would you like to cut your PPC ad spend by perhaps 90% and get the same net revenue? This is not a cheap come-on. This tsunami is ripping through the digital marketing […]
I just ran into a presentation wherein the SEO analysis claimed that putting your local phone number in the meta title tag was a wasted SEO opportunity – that there are other more […]
A few events recently got me thinking about what might be happening in the future of local search advertising. I’m calling it “proximity advertising” because the terms “geo-fencing” and “local search” are separate […]
You can Google all-day-long and you will not find a definitive answer to this question. Why is that? For clarity, here is the closest thing you’ll find on the topic https://support.google.com/webmasters/answer/34592?hl=en We are […]