Avoid Sales Disruptions Due To 3rd Party Screw-ups
This routine will sell more – guaranteed, because you will eliminate hours of down-time that otherwise would have gone undetected. It will also help debug/refine your Ad Campaigns (which are often set-it-and-forget-it) and even improve your organic results (more clicks!). When you see competition ahead of you in organic results everyday, you might eventually get irritated enough to act! Do some SEO.