Tag AI

Internet Marketing, Search Marketing

Rethinking Search Marketing

I have been asking clients and friends about how they use search engines today. The question is couched in the post-COVID revelations that Big Tech in general has skewed (censored) what we see online, and in light of the recent…

Troy Hartenstine
January 27, 2023

Adwords, Internet Marketing, PPC, ROI, Search Marketing

AI in PPC Advertising is Irrational

All things being equal, do you believe Google will benefit you more than it will benefit your competitors? Which means, Would you mind evenly splitting your sales with all your competitors? Some people seem to think that Google is their…

Troy Hartenstine
September 6, 2022