While HARTENSTINE has always specialized in local SEO the term “Hyperlocal” has come in and out of fashion over the years.
Now that its no longer fashionable or possible to beat the other guy plying SEO tricks on Google, Search Engine Optimization is becoming more real – meaning its becoming more and more about applying good marketing techniques.
The driver of Hyperlocal marketing online is the mobile device. Since 2014, the majority of local retail search is performed from mobile devices. Thus the renewed focus on location. Geo-fencing is becoming a reality as the mobile device is used for impulse purchase.
This article has been updated here Proximity Advertising and Geo-fencing Technologies