Rushing into design without a strategic plan is one of the reasons so many websites fail to meet expectations or deliver ROI A Website is a business asset, not a project. It is an asset that has an ROI. Whether you choose to measure that ROI or not says a lot about you and your … Read more
http://www.wired.com/insights/2013/09/local-search-why-its-not-working/ Time again for the curmudgeon hat because I think I know something about Local Search. Its just the Social part I think is a dead end now – and has been for a long time (for someone in the Local Search game) (BTW, the article is on target, its just that its a waste … Read more
http://www.gartner.com/technology/research/digital-marketing/digital-marketing-spend-report.jsp Since I do not have permission to reproduce any of this, I hope the link above is quid-pro-quo. I recommend reading the whole report at the link above. Here are two points that I believe are accurate and relevant. Figure 3 shows that marketers allocated 12.5% — the biggest share of their digital marketing budget…Content … Read more