Local SEO for Business Listings

Ever wonder why that other business with the ugly website ranks so well? The reason must lie somewhere out there on the Internet. Your visibility in search is greatly affected by how accurately search engines can identify your business location. They search other sources for business listings to find correlation in order to be assured … Read more

CTR (ClickThrough Rate) and Conversion

Assuming you achieve a position in the SERP you need to convert that position into a click. Here is the secret ingredient: Meta Description A call to Action 150 characters packed with good keywords The Meta Description is used by search engines for the text in your SERP (natural search results page) listing – its … Read more