Month: January 2023 | HARTENSTINE

The Bot is Out There

February 21, 2023January 28, 2023 by Troy Hartenstine

This is a continuation of a recent post I wrote called “Artificial Intelligence for PPC Advertising is Irrational“. This is a Part 2, brought to the fore by an excellent article by Michael Every of Rabobank. “The Bot Is Out There. It Doesn’t Feel Pity, Or Remorse, Or Fear, And It Absolutely Will Not Stop … Read more

Rethinking Search Marketing

February 18, 2024January 27, 2023 by Troy Hartenstine

I have been asking clients and friends about how they use search engines today. The question is couched in the post-COVID revelations that Big Tech in general has skewed (censored) what we see online, and in light of the recent announcement that the Department of Justice is reportedly preparing to sue Alphabet Inc.’s Google in … Read more