What are Internet Assets

And while we may call our services Digital Marketing, it is more accurate to call it Internet Business Management. The Elephant Parable is a useful analogy to understand why businesses struggle with the intangible characteristics of marketing on the Internet. The Elephant Parable is a story of a group of blind men who have never … Read more

InSourcing is The Future of SMB Internet Marketing

Of course everything has its place. DIY (Doing it Yourself) digital marketing (SEO, SEM, PPC) is the norm for small and startup businesses. Outsourcing is the norm once a business reaches a certain size. Most business go directly from DIY to Outsource, and that is a natural evolutionary process. The problem is, neither DIY nor outsourcing is the best solution.