Social Media Advertising A Dud

Social media ad impactAnytime those (often very loud) promoters of Social Media advertising (spending) speak, they should be confronted with the facts. When faced with these facts, its hard to justify any Social Media spend. The studies continue to prove the same end result year after year.

Here at Zerohedge is yet another very good example 62% Of Americans Say “Social” Ads Have No Impact On Purchasing Decisions. That article is sourced from the WSJ which said, In a study last year, Nielsen Holdings NV found that global consumers trusted ads on television, print, radio, billboards and movie trailers more than social-media ads.

And another Zerohedge article from earlier in the year illustrates why: Recently, Facebook got into hot water with investors when it was revealed that as many of its 1.18 billion active users 14.1 million (and likely orders of magnitude more) were fraudulent. 

The ROI has never been proven. Real social media exposure (advertising) cannot be purchased on any scale – fact. Yes, you can pay an employee to engage your following on some platform, distribute coupons, but that’s about the end of it. And even then, the real engagement may not have an ROI. (You may sell a few more (____), but the time you or your employee spends on Social Media may not be profitable).

What About Social Media

Retention and advocacy are important parts of the buying cycle. Where search engages, social keeps consumers attached to the brand. That’s all you need to understand about Social Media vs. Search Engine Marketing. Search is about selling to new customers. Social is about follow-on sales. Define which it is that your business profits from and … Read more