This is the first of several post specifically about Hyperlocal Search Engine Optimization where I intend to illustrate the process and the importance of doing Hyperlocal SEO correctly.
Keyword Selection (or sometimes called Keyword Research) is the single most critical step in all SEO. If you don’t know which keywords will catch* internet surfers, everything else, every other step of search engine optimization is compromised.
*I think “fishing” is a good analogous activity to SEO. Keywords to SEO is like bait to fishing. If you have the wrong bait, you will not catch fish; or perhaps you will catch the wrong kind of fish.