HyperlocalInternet MarketingSearch Marketing

Hyperlocal Search Engine Optimization

Keyword Selection (or sometimes called Keyword Research) is the single most critical step in all SEO. If you don’t know which keywords will catch* internet surfers, everything else, every other step of search engine optimization is compromised.

*I think “fishing” is a good analogous activity to SEO. Keywords to SEO is like bait to fishing. If you have the wrong bait, you will not catch fish; or perhaps you will catch the wrong kind of fish.

This article has been updated here How to do keyword analysis for search engine optimization in 2018.