What Heat Maps and Eye Tracking Tell Us About Video

This article is worth your time. http://www.quicksprout.com/2013/08/01/7-conversion-optimization-lessons-learned-from-eye-tracking/ There are 7 examples, but one stood out in particular because it has been a hot topic of discussion for some time among my clients; why use video? or Should we get more video on our website for SEO purposes. See #2  What you should take away from … Read more

Vendor Landing Pages and Conversion (il)Logic

il·log·i·cal /iˈläjikəl/ Adjective Lacking sense or clear, sound reasoning: “an illogical fear”. Synonyms inconsequent – irrational – illegitimate – unreasonable A vendor sells me a service in which I (pay them) and I am supposed to direct my website traffic to their website and conversion takes place on their web page. Huh? Are you serious? … Read more