Competitive Analysis of Traffic by Keyword Volume

You can only get “maximum exposure” and that means using big volume keywords to their maximum. Like any efficiency equation, there is no 100%, just the greatest volume possible. So the best you can do is get the > highest number of > best search positions > for the largest volume keywords that will > bring the highest conversions

CTR (ClickThrough Rate) and Conversion

Assuming you achieve a position in the SERP you need to convert that position into a click. Here is the secret ingredient: Meta Description A call to Action 150 characters packed with good keywords The Meta Description is used by search engines for the text in your SERP (natural search results page) listing – its … Read more