il·log·i·cal
/iˈläjikəl/
Adjective
Lacking sense or clear, sound reasoning: “an illogical fear”.
Synonyms
inconsequent – irrational – illegitimate – unreasonable
A vendor sells me a service in which I (pay them) and I am supposed to direct my website traffic to their website and conversion takes place on their web page. Huh? Are you serious? The argument: their page converts better than my page. Further, I don’t get to measure conversion as it takes place, re. using my telephone number. That’s right! They don’t use a tracking number.
That sounds like a joke, but its not. Small businesses are being suckered into these relationships all the time. Don’t be a sucker.