Artificial Intelligence

Rethinking Search Marketing

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I have been asking clients and friends about how they use search engines today. The question is couched in the post-COVID revelations that Big Tech in general has skewed (censored) what we see online, and in light of the recent announcement that the Department of Justice is reportedly preparing to sue Alphabet Inc.’s Google in … Read more

AI in PPC Advertising is Irrational

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All things being equal, do you believe Google will benefit you more than it will benefit your competitors? Which means, Would you mind evenly splitting your sales with all your competitors? Some people seem to think that Google is their friend – that it is some kind of egalitarian computer system that has no agenda. … Read more