Google Adwords Revelation 98% of Business Comes From 22 Keywords

How would you like to cut your PPC ad spend by perhaps 90% and get the same net revenue? This is not a cheap come-on. This tsunami is ripping through the digital marketing space as we speak. In case you have missed it, there have been three significant stories recently; Proctor & Gamble, then Restoration … Read more

Adwords Click Fraud Concerns Answered

How Do I Know Im not paying for Fraudulent Clicks? How Do I Find My/Google’s Invalid Clicks Report? A common concern for everyone, including me, is how can we be assured we are not paying for fraudulent clicks (click fraud) in our PPC campaigns. Well the short answer is, we can’t. Its entirely within Google’s … Read more