Don’t Duplicate Your Meta Descriptions

Is it necessary for every page to have a meta description? Google’s Matt Cutts says “Don’t Duplicate Your Meta Descriptions. It is better to let Google auto-create snippets for your pages versus having duplicate meta descriptions.” For car dealer websites, thats a huge insight because for one, we don’t really know what Google really judges … Read more

Guidelines for Administrators

If you are a principal or business owner, there are some concepts that are unique to your online business that don’t pertain to the brick and mortar business. Keep these concepts in mind when managing the Internet side of your business. There can be only one! DO create ONLY 1 ADMIN account with Google for … Read more

How To Make Authorship Appear in Google Search Results

From Google…for the content you create, you’ll need a Google+ Profile with a good, recognizable headshot as your profile photo. Then, verify authorship of your content by associating it with your profile using either of the methods below. Google doesn’t guarantee to show author information in Google Web Search or Google News results. Option 1: Link … Read more