There have been a few recent articles in the media about local search that I wholeheartedly agree with (which makes me wonder if Im going soft). But perhaps its that there are a few media sources that are getting tuned into what is really happening in local search.
Why Local SEO Is About to Become Even More Important by Entreprenuer. They state correctly that “Google loves local businesses”. And if you know how much auto dealers spend on Adwords, you know why.
The growth of mobile search is the underlying key. And the only way to win with Google in local search for all these mobile users is to have your SEO stuff together, because one of your competitors is working hard on their local SEO right now.