Has your website analytics traffic suddenly dropped -80% in the Direct channel? Normally we would look for this missing traffic to show up elsewhere, but no other channel has increased proportionately. You are probably down @ -50% overall as seen in this screenshot. What has happen? Don’t panic. That traffic did not go somewhere else. … Read more
You can search (Google) all-day-long and you will not find a definitive answer to this question. That used to be true Google now has an answer page that helps explain. If that answers your question, you don’t have to read this old article below. https://support.google.com/analytics/answer/9303323 Note, we are not talking about Subdomains! The question is … Read more
These days, or in this post search engine marketing age, what employees do online can have a serious impact on a business’s success or failure. While I have no story to share about a business getting blacklisted by Google due to the actions of an employee, I have plenty of stories of employees doing things that … Read more