This is a parasite business model. It is not designed to help your business long-term. It is designed to cost you a small sum per month, forever. And it can only get more and more expensive as time goes on. And once you enlist, there is no going back.
What is widely known in Local SEO circles is often difficult to communicate to clients. Clients just don’t believe (I) could claim to be a professional in this business, yet not know how to do certain things.
On November 18, 2014, EFF announced they are launching a Certificate Authority to Encrypt the Entire Web starting in 2015.