Month: July 2023

The Bottom of The Funnel Myth

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You have probably seen the Paid Ads marketing pitches about Bottom-of-Funnel search terms (keywords) and how they are more valuable than Top-of-Funnel keywords. For those who have not, Bottom-of-Funnel means search terms that indicate a more “ready” buyer. Top-of-Funnel keywords are those that indicate research or information gathering intent – not the keywords we want … Read more

Sitemap & lastmod Alert

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I always like to say that SEO (improving your search rank) these days is only a matter of listening for signals from the search engines. Most signals are weak and not worth mentioning. Buried in the latest Google Search Engine Central Blog is a strong signal about the Sitemap lastmod element, that will probably be … Read more