Read all about it > WSJ – Yelp Needs Help. Conforming what I’ve believed for some time now, Yelp’s future was never bright, and that goes for the entire 3rd Party Reviews business. ( Yelp would have been smart to take that half-a-billion dollar offer from Google when they had the chance – but those smarter-than-you-you-just-dont-get-it … Read more
This is a parasite business model. It is not designed to help your business long-term. It is designed to cost you a small sum per month, forever. And it can only get more and more expensive as time goes on. And once you enlist, there is no going back.