Type of traffic: if you get NO traffic, what TYPE of traffic? Excuse me?
Conversion: if you get NO traffic, there is NO conversion!
Engagement: if you get NO traffic, there is no ENGAGEMENT!
In SEO we gravitate to what is wrong. We look at what is not working (unhealthy). Or we look at the keywords we DON'T RANK FOR. (everyone wants to rank for everything) Therein lies the nature of our human problem. Stop doing it backwards!
Hyperlocal Search Rank Reporting - If you cant measure it, you cant improve it. That's a truism. So its follows that we need to measure how our website ranks for certain keywords in order to improve our search rank.