After a recent experience with a (3rd party/agency) PPC vendor that specializes in product-level ad campaigns, I can share some observations about these services. Product-level ads mean automatically generating long-tail keywords and corresponding ads with links to those product pages. Because when there are 10’s of items (perhaps thousands) or there is high inventory turn-over, … Read more
Remarketing is a term you’ll hear most often from those selling PPC services. They usually recommend allocating some of your budget, in addition to what you are already spending on Pay-Per-Click ads, just to Remarketing ads. ( read between the lines, and it means “let’s spend more” )
Does blogging really payoff? Here is your real-world-local-business answer. Not only can we see exactly how many clicks a blog post is bringing every month, we can calculate the exact value of those clicks, and therefore calculate the exact value of a blog-post.