How Do I Know Im not paying for Fraudulent Clicks? How Do I Find My/Google’s Invalid Clicks Report? A common concern for everyone, including me, is how can we be assured we are not paying for fraudulent clicks (click fraud) in our PPC campaigns. Well the short answer is, we can’t. Its entirely within Google’s … Read more
Does that sound like old news? Needless to say, the search engine marketing business is always changing and marketing people being marketing people, write about every hiccup as if it were newsworthy. However this is different and I encourage you to read and think about recent changes to search results page-ad layout and how this … Read more
This is a bookmark page for Google Conversion Tracking. Many of the “advanced” features (Enhanced CPC) in Adwords require that you first setup conversion tracking. https://support.google.com/adwords/answer/6095821 Conversion Valuation https://support.google.com/adwords/answer/3419241