What You Should Know About Google Shopping Ads & Machine Learning
No sane person has ever made a change to their Google Shopping Ads thinking, “Changing this bid will crater my sales. Let’s do that.”
No sane person has ever made a change to their Google Shopping Ads thinking, “Changing this bid will crater my sales. Let’s do that.”
The term “Long Tail” applied to eCommerce (products) as coined by https://www.wired.com/2004/10/tail/ Chris Anderson in 2004 is unfortunate because the term was already in use by the SEO community and that one is accurate – a description of multiple-word Search Terms (long as in “Long-Tail”). So to clarify, the unfortunate-named “Long Tail” in eCommerce means … Read more
The short answer is No. With all this AI that Google applies to other areas, why can’t they handle time zones for ads? Thats seems so ’00 to me. For instance, they can tell that I need reading glasses because of the movements I make with my phone (all true – I have the proof). … Read more