Weighing In on Socio-Local Search

http://www.wired.com/insights/2013/09/local-search-why-its-not-working/ Time again for the curmudgeon hat because I think I know something about Local Search. Its just the Social part I think is a dead end now – and has been for a long time (for someone in the Local Search game) (BTW, the article is on target, its just that its a waste … Read more

Key Findings From U.S. Digital Marketing Spending Survey 2013

http://www.gartner.com/technology/research/digital-marketing/digital-marketing-spend-report.jsp Since I do not have permission to reproduce any of this, I hope the link above is quid-pro-quo. I recommend reading the whole report at the link above. Here are two points that I believe are accurate and relevant. Figure 3 shows that marketers allocated 12.5% — the biggest share of their digital marketing budget…Content … Read more

New Threats

Sites that come under the spell of Darkleech redirect certain visitors to malicious websites that host attack code spawned by the notorious Blackhole exploit kit. The fee-based package available in underground forums makes it easy for novices to exploit vulnerabilities in browsers and browser plug-ins. Web visitors who haven’t installed updates patching those flaws get silently … Read more