Vendor Landing Pages and Conversion (il)Logic

il·log·i·cal /iˈläjikəl/ Adjective Lacking sense or clear, sound reasoning: “an illogical fear”. Synonyms inconsequent – irrational – illegitimate – unreasonable A vendor sells me a service in which I (pay them) and I am supposed to direct my website traffic to their website and conversion takes place on their web page. Huh? Are you serious? … Read more

CTR (ClickThrough Rate) and Conversion

Assuming you achieve a position in the SERP you need to convert that position into a click. Here is the secret ingredient: Meta Description A call to Action 150 characters packed with good keywords The Meta Description is used by search engines for the text in your SERP (natural search results page) listing – its … Read more