Tag: CTR | HARTENSTINE

Can You Predict Keyword Impressions vs CTR

December 4, 2015 by Troy Hartenstine

Here is a simple but interesting, real-life sample that illustrates how easy it is to be wrong when you assume you know what people will search for in order to find a product or business online. You would be wrong with most of your assumptions

CTR (ClickThrough Rate) and Conversion

October 21, 2017March 18, 2012 by Troy Hartenstine

Assuming you achieve a position in the SERP you need to convert that position into a click. Here is the secret ingredient: Meta Description A call to Action 150 characters packed with good keywords The Meta Description is used by search engines for the text in your SERP (natural search results page) listing – its … Read more