Ad Fraud Is Off The Charts

28% of Website Traffic is Non-Human…says Adobe in a Wall Street Journal article. Fraudulent Web Traffic Continues to Plague Advertisers, Other Businesses Adobe found that about 28% of website traffic showed strong “non-human signals,” leading the company to believe that the traffic came from bots or click farms. Anyone who runs a webserver would not … Read more

Lies and Pretty SEO Reports

What is the single most frequent concern I hear from business owners? “I don’t know if the Internet Marketing we are doing is working?” What they mean can be 2-fold, but the bottom line is always the same – is someone doing anything and is it having any affect? The shortest path between the question … Read more

Diary of Google My Business

This is the unvarnished version of the Ultimate Google My Business Guide, calling-out all those happy horse shit blogs about the so-called “support” that Google My Business (GMB) provides. The Ultimate GMB Guide is here but that is just a rehash of Google guides – just a bit more straight forward. But if you are … Read more