Most people seem to believe that Google Analytics is the only analytics product on the market, if your definition of “a market” is “free”, that is. In fact there always has been a plethora of analytics products available other than Google’s. Here you can research more than just market share… http://trends.builtwith.com/analytics
How Search Rank is Affected by Employees Creating Multiple Social Media Accounts – Social Media Policies are now just as necessary for employers as discrimination, leave, and vacation policies.
Its true you dont have to do anything and no retribution from Google will come your way, but if you are in a competitive business niche, this does not seem to be an option for you, as your competition only needs to implement https on their website (server) in order to get a boost in search results.