How to calculate ROI for a PPC or Paid Search Campaign is something everyone learns usually after they already spent too much money. The beauty of Internet Marketing is that it is the only marketing that is 100% measurable.
Calculators, like large spreadsheets, tend to muddy the water unless you know exactly what answers you seek before-hand. There are 3 attributes (variables) you need to set properly in a PPC test campaign so-as not to waste precious ad dollars. You will want to iterate through these attributes over the next few days, until you … Read more
For website owners, Blacklisting means your website is removed from the search engine(s) index. Which means that even if someone searches for your website, it won’t show up in the search results. If you have a typical website that gets 75% or more of its traffic from natural search results, getting blacklisted is a death … Read more