A Very Good Post on Link Building
many vendors (of the larger variety) who sell Back Links should be viewed with suspicion. Link Building is a precarious service because it can cause great harm if done incorrectly
CTR (ClickThrough Rate) and Conversion
Assuming you achieve a position in the SERP you need to convert that position into a click. Here is the secret ingredient: Meta Description A call to Action 150 characters packed with good keywords The Meta Description is used by search engines for the text in your SERP (natural search results page) listing – its … Read more
Fresh Content What it Means to Your Search Rank
From Inside Search : The Official Google Search Blog Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, are best when they’re fresh. Even if you don’t specify it in your search, you probably want search results that are relevant and recent. So now you … Read more