Toyota is circulating a notice to Toyota dealers about the ability to buy .car .cars and .auto domain names. I imagine there will be many other OEMs also giving notice and as an auto dealer, you are asking yourself whether you should buy these domains just to be prudently defensive. I … Read more New .car .cars and .auto Domain Name Registration Opens Tomorrow
Here is a simple but interesting, real-life sample that illustrates how easy it is to be wrong when you assume you know what people will search for in order to find a product or business online. You would be wrong with most of your assumptions
Of course everything has its place. DIY (Doing it Yourself) digital marketing (SEO, SEM, PPC) is the norm for small and startup businesses. Outsourcing is the norm once a business reaches a certain size. Most business go directly from DIY to Outsource, and that is a natural evolutionary process. The problem is, neither DIY nor outsourcing is the best solution.