Employee Policy Handbook for the Search Engine Marketing Age

These days, or in this post search engine marketing age, what employees do online can have a serious impact on a business’s success or failure.¬†While I have no story to share about a business getting blacklisted by Google due to the actions of an employee, I have plenty of stories of employees doing things that … Read more

Adwords Click Fraud Concerns Answered

How Do I Know Im not paying for Fraudulent Clicks? How Do I Find My/Google’s Invalid Clicks Report? A common concern for everyone, including me, is how can we be assured we are not paying for fraudulent clicks (click fraud) in our PPC campaigns. Well the short answer is, we can’t. Its entirely within Google’s … Read more