Here is a simple but interesting, real-life sample that illustrates how easy it is to be wrong when you assume you know what people will search for in order to find a product or business online. You would be wrong with most of your assumptions
Of course everything has its place. DIY (Doing it Yourself) digital marketing (SEO, SEM, PPC) is the norm for small and startup businesses. Outsourcing is the norm once a business reaches a certain size. Most business go directly from DIY to Outsource, and that is a natural evolutionary process. The problem is, neither DIY nor outsourcing is the best solution.
these reviews, that have been built by the individual business, now cause the Third-Party Reviews website to achieve top rank in search results – using your content – capturing the majority of the clicks. Too late. This parasite has taken over the Search Results. There is no way to go back to a life without the parasitic Third-Party Reviews in your search results. They are getting more clicks from your target market, using your content, than your website does, and they will sell those clicks to the highest bidder in your market. Forever!