You probably have wondered or really need to know how people click on results in SERPs (Search Engine Results Pages) in order to bid on keywords in your Adwords campaigns. What percentage of clicks go to The Knowledge Graph, right? Well its a bit more complicated than that because there are more than a dozen … Read more
Does blogging really payoff? Here is your real-world-local-business answer. Not only can we see exactly how many clicks a blog post is bringing every month, we can calculate the exact value of those clicks, and therefore calculate the exact value of a blog-post.
Of course everything has its place. DIY (Doing it Yourself) digital marketing (SEO, SEM, PPC) is the norm for small and startup businesses. Outsourcing is the norm once a business reaches a certain size. Most business go directly from DIY to Outsource, and that is a natural evolutionary process. The problem is, neither DIY nor outsourcing is the best solution.